Womens role in the development of American consumer culture Essay

Womens role in the development of American consumer culture - Essay ExampleThe business activities of the American women in the colonial period were oriented around the well-being of their home and family, so things like demeanor were of tertiary importance to them. Unlike them, the modern American women get in fashion as shortly as they reach adolescence. Modern American women smoke and drink in public, and embrace consumer culture. One focussing in which the role of women has significantly changed in the consumer culture in America since the colonial period is that women immediately have become the means of propagation of consumer culture both through consumption and through advertising. The ad of a new car is incomplete without a lady oozing sex appeal standing(a) next to it in the poster. Women have become more of sexualized objects in the media unlike women of the colonial period. The sexual objectification is voluntarily portrayed in ads to draw increased attention of the c onsumers. Besides, gender equality and women empowerment have do women equally strong consumers today as