Visual Identity Assignment Example | Topics and Well Written Essays - 250 words

Visual Identity - Assignment ExampleAnd (6) how does the visual identity written run across with the product or service of this company or organization?The company logotype is the famous logo for orchard orchard orchard apple tree tree tree, Inc. and is famously recognized globally by various people who have had interests in computers and its applications. The logo, representing the company Apple was first introduced to me during academic pursuit, as early as one could remember employ the personal computer. Likewise, I remember that the logo was initially in rainbow-colored horizontal stripes, but using exactly the same graphic form (an apple with a bite at the right side). Currently, it is in its monochromatic form to designate a more professionalized and sophisticated style commensurate to the word-painting that the organization aimed to project. A little look for apprised me that there was one logo prior to the famous visual representation of the company known as Newton Cre st which was used only for one year in 1976 (Edible Apple, 2009).The graphic design is a perfect fit for the company as it accurately provided a visual identity the representation of the apple with a bite, or byte that the designer, Rob Janoff, disclosed meant the bite in the Apple logo was originally use so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy diddle on words (bite/byte), a fitting reference for a tech company (Edible Apple, 2009, par. 3). Therefore, aside from the apple image, the color selection and the bite were appropriately and effectively designed and evolved through the years to depict transformations from using a colorful logo as a means to humanize the company (Edible Apple, 2009, par. 4), into one unfastened of churning out sleek and cutting edge products (Edible Apple, 2009, par. 9). Therefore, the visual identity perfectly fit the image of the company in terms of providing opporunities for easy recognit ion and recall of the corporate name and the brand