Behaviorists Essay Example | Topics and Well Written Essays - 500 words

Behaviorists - Essay ExampleAccording to Guthrie much(prenominal) change could be achieved if a person is determined to replace the old behavior with something new instead. This could be achieved employing his suggested methods to include the threshold means, exhaustion, and incompatible response approach. Guthries idea of threshold adjustment states that behavior of a person can change if the stimulus is weak or could be tolerated. For instance, people who smoke may not be elicited to puff a cigarette if he can indulge cut down the number of sticks a day until eventually he would endure not to smoke. The threshold method is but reinforced through sidetracking. This is avoiding the cues that may compel undesirable behavior (Olson & Hergenhahn, 2009) such as avoiding friends who smoke. Another accommodative strategy is adopting the exhaustion mechanism which suggests repetition of the habit until the person feels the anguish of fatigue. An example would be to permit the person s moke until he coughs or get sick. Such reaction to smoking habit enables him to at last give up the habit. Equally important strategy is the use of incompatible response. Allowing the person to chew maunder helps forge the link between the habit to smoke and the relief from smoking. Despite the proposed methods above, habits are hard to break. This is attributed to the known neural pathways involved.

Theme and Narrative Elements in the Short Story Research Paper

Theme and Narrative Elements in the Short flooring - Research Paper ExampleThis paper will discuss the literary elements that can be prove in the short yarn entitled A Dark Brown Dog, written by Stephen Crane. This metaphor is mainly centered on three characters. According to the writer, the dark brown give chase, the father and the infant argon viewed as the main characters in the story. In near(prenominal) literary publications, the story mainly revolves around the characters. An overview of the story proves that the dark brown frankfurter was mistreated by the family members (Crane, 2008). On the contrary, the dog did not respond violently to the household members even after receiving various forms of torture from the members of the household. In A Dark Brown Dog, the dog was treated inappropriately by the c argivers (Crane, 2008). The tyke of the household occasionally protect the dog from the harsh beatings. The child normally cried whenever his parents mistreated th e dog. In one rare case, the father had struck his sons chieftain with a large saucepan after he had run towards him protesting in order to protect the dog. From that point onwards, his parents reconsidered the make do of throwing items to the dog. Finally, the father of the household came home drunk. Afterwards, his son arrived home together with the dog. The father gave the dog a life-threatening beating and threw the dog outside the house through the window (Crane, 2008). The dog landed in a heap on top of the roof of a shed which was five stories below. The mood at the cobblers last of the story assumes that the dog had died after all the exploitation by the family members. In this literary work of fiction, the most prevalent theme is violence. According to the author, the dark brown dog faces violent actions from the members of the household (Collins, 2011). However, the dog was open to cope with the unjust beatings from the family. Further analysis also shows that on some occasions, the child who occasionally protected the dog imposed some form of torture to the dog. The author asserts that earlier on, the child thrashed the dog with a stick after he noticed that the dog was pursuing him. After he did this, the dog usually made funny gestures of apology to the child. According to the details contained in the story, the dog usually accepted the beatings from the family members (Collins, 2011). The child occasionally cried after the dog was smashed because the child loved the dog and even treated it comparable a close friend. The theme of violence in this short allegory has significant effects on the literary works. The child played the federal agency of a close friend and a guardian to the dog (Magill, 1997). There are numerous literal elements that are contained in most short stories. Some of most common elements include the setting, characters, point of view, symbolism and plot. In this short story, the plot and the characters play an eminent rol e in the advancement of the subject matter of the story (Collins, 2011). As stated earlier, the father, child and the dog are considered the main characters. These characters employ all forms of violence to the helpless dog. In some instances, the dog was usually protected by the child. In addition, these three characters ensured that the plot was alive all through the narration. In conclusion, the plot enables the emergence of the theme of violence. The author of the story categorically places his ideas in the narration. All these ideas and thoughts are liable for sustaining the main

What I learn from Analects Personal Statement Example | Topics and Well Written Essays - 1500 words

What I learn from Analects - Personal Statement exemplarThe three major themes of the book are social philosophy, political philosophy, and education (The China Reviews 165). In this paper, the beginning explains what they have learned from the book as far as these themes are concerned. In the process, they relate their lessons to their in the flesh(predicate) experiences. The paper is based on Lau D. Cs 1979 translation of the book.From the book, I learn certain qualities a good leader should possess. For instance, a good leader should be disciplined, lead by example and moderate their subjects with compassion (Lau 1819) rather than by punishing them (Lau 155). Confucius, in arguing against punishment as a means of leading people, claimed that over clock, the subjects will accommodate contemptuous of punishments and the tool will become ineffective. If, on the other hand, they are led by a sense of virtue, a persons conscience will convict them of their wrongdoing and they wil l refrain from it in the future. Whereas this is not the scratch line time I am reading on the qualities of a good leader, Confucius prescription stands out it is simple and practical. This is in spite the fact that the philosopher failed to popularize his ideas in the China of his day partly because the political leadership depended severely on punitive laws.Indeed, from the various leadership positions I have served in, I can confirm umteen of Confucius qualities of a good leader. For instance, I have come to appreciate the importance of leading by example. This quality, for instance, demands that if as a leader I assign lines at the next meeting, I must be the first person to have completed my task. In addition, when I convene meetings, I must arrive punctually. On correcting people, I have learned that it is much easier for me to win the cooperation of a non-cooperative member extending small gestures of kindness. For instance, I may assign the member a simple task and prom ise to buy them lunch if they accomplish the task well. This

HOW TO MAKE STUFF Research Paper Example | Topics and Well Written Essays - 750 words

HOW TO MAKE STUFF - Research Paper ExampleThe stipulation DIY itself is a self-explanatory terminology. Many individuals and companies are coming forward and making DIY a commercial take a chance especially with the advent of internet and modern advertisement techniques. Question 3 (b) The most important aspect that domiciliate be observed by the interview in the article is ab tabu the documentation of the things do locally on DIY principles. The sole idea of creating new things is that it can be improved by other person. This can only be d i if proper videos and documents are present of the original thing. Limor Fried explains that a simple invention can be converted into a complex one when two or three people work on it simultaneously. This can only be done when the information is transferred from one DIY worker to another. To prove her argument, she explained an example about wave shield, which is a self-made audio recording add-on for the Auduino board. It adds audio qual ity to the already present audio hardware. Limor explains that this is the first step. Not a long time pull up stakes be required by someone to convert into a complex machine. Question 3 (c) The resistant of equipment being apply by the young generation is very high-tech state of the art which takes microcontrollers and computers. The software package which are being used more nowadays are, the ones which help in simulating a scenario. These software include CAD/CAN which help in simulating 3D objects and speculate their properties rather than wasting time and funds on making the actual thing physically. This equipment is cheap when compared to the prototype equipment or the ones that were first used in their respective categories. The equipment that I become seen in the article and which is familiar to me is the microcontroller and the lathe machine. I havent used the lathe machine but with the proper training, it would not be very difficult. The microcontroller is the one device I have actually used and programmed using PIc device. Question 3 (d) The article How to make stuff out of plastic was picked because there is not a lot of heavy machinery that has to be set up for this gracious of a project. Making miniature plastic items, which are scaled down versions of actual size objects, is a very unique and eye-catching theme. If I get the required hardware and software for such project, I will make small decoration pieces, for placing in show cases. A lot of different kinds of cars, buildings and nonfunctional objects can be carved out of plastic using the 3D model technique that has been describe in the article. This can be taken up as a hobby as substantially as small business, selling miniatures online. Question 3 (e) Arduino Laser Tripwire is the article I have picked. I chose this article because the thought of having a personal security alarum system is a very cunning feat for me, if somebody actually achieves it. I will put this system o utside my corridor and wire the alarm or flash light in my room so that if somebody is coming towards my room, I hunch it in advance they come. It can be very handy when one is awake and you parents wanted you to sleep. Even before the parents enter the room, one will be tucked up it bed nicely. Question 3 (f) Kickstarter is a website where armature inventors can post about their ideas and request for financial assistance. Eager people find what projects they like and can help the inventors on the financial side

Rituals of Islam Assignment Example | Topics and Well Written Essays - 250 words

Rituals of Islam - Assignment Example ingathering serves myriad purposes such as teaching self-discipline that is required to perform prayer regularly and at proper times, to perform ablution that precedes prayer. Prayer is the central point of the deportment of a Muslim, which enables him to maintain a strong link with their Lord or continue his inner struggle against temptation. These aspects remind a Muslims of the limited and temporary nature of this worldly life and the certainty of death and life to come. Thus, it enables a Muslim to maintain a balance between the call for and claims of this life and the Hereafter (Brockopp 156).Similarly, Jews also perform prayer (Tefilah) three times a day morning, afternoon and evening. Like Muslims, they weigh that prayer should be performed with utmost concentration as it reminds them of Gods posture and countless blessings. Primarily, Judaic prayers are recited in Hebrew like Muslim prayers are recited in Arabic. However, Jewish pra yers can be offered in any vernacular language, as Jews believe that God can take them regardless of the language used. Jewish prayer is usually performed in a group of at least ten people called minyan. In contrast, though congregational prayers are considered more meritorious for Muslims however, there is no barrier to praying singly. Similarly, like Islamic prayers, concentration (kavanah), and mindset that one is conversing with God is a pre-requisite for Jewish prayers. Jews believe that daily prayers direct their soul, heart, and mind away from everyday matters towards God. It reminds them of their core beliefs and intensifies their bond with God. Thus, the fundamental purposes and significance of prayers in Islam and Judaism is the

Direct and Internet Marketing Research Paper Example | Topics and Well Written Essays - 3000 words

pass and net profit Marketing - Research Paper ExampleFrom appearing first in 1952 in annual newspaper publisher of GE (Annual Report, New York General Electric Comp some(prenominal), 1952) selling concept has acquired the most important aspect for any physical composition. An organization that has a market orientation focuses its efforts on. The ever changing situation of the market i.e. of buyers, suppliers, customers, employees or scientific could change the equilibrium of any organization. Organizations normally adjust to these changes by changing their overall all-round policies and strategies. The market-led address has three comp peerlessnts Consumer orientation, Competitor orientation and Inter-functional co-ordination (See Appendix). The result is todays Customers era, in which firms seek continuously to satisfy the proud expectations of customers. An important outgrowth of this focus on the customer is the recent attention placed on customers kind management (CRM), the process of identifying prospective buyers, understanding them intimately and developing favorable long term perceptions of the organization and its offering so that buyers will choose them in the market place (Srivastava, Shervani and Fahey, 1999). This process requires the involvement and dedication of managers and employees throughout the organization and a growing application of information, communication and Internet technology. Now reaching post buyers either, directly or indirectly is a prerequisite for successful marketing. To reach out to the customers organizations use various channels through which goods and services from the producer/providers flows to buyers either through intermediaries or without them. To communicate with customers, a political party can use one or more of five promotional alternatives advertising, personal selling, public relations, gross sales promotions and direct marketing. The first three alternatives are often use mass selling because t hey are apply with groups of location buyers. In contrast, personal selling uses customized interaction between a seller and a perspective buyer. Personal selling activities include prospect-to-face, telephone and interactive electronic communications. Direct marketing also uses messages customized for special customers. Direct marketing uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet (Economic impact U.S. Direct marketing today, New York Direct marketing Association, 1998). The communication can take many forms including face to face selling, direct mail, catalogs, telephone, oscillations, direct response advertising (on television and radio and in print), and online (Internet) marketing. It has an advantage of being customized to fulfill the needs to specific target markets. Messages can be developed and adopted quickly to facilitate one to one relationship with customers . Direct marketing have certain disadvantage First direct marketing requires a comprehensive and up to date data base with information about target market. develop and maintaining the database can be expensive and time consuming.

Economic Impact of the Olympic Games Coursework

Economic Impact of the exceptional Games - Coursework ExampleThus this study contains a detailed economic analysis of the host countrys economic activities that be directly and indirectly attributable to the conduct of majestic Games. The study demonstrates that the economic benefits of the exceptional Games can be influenced by government policies and both the government and the business community would focus their efforts on strategic policies and initiatives in order to maximize the long term gains to the host country in particular (Kirkup, 2006). However its the collect demand and supply shift that matters so much in this analysis. Thus the long term impacts of the Olympic Games on the host countrys economy include,Olympic Games can be set in three phases such(prenominal) as, the pre-games phase, the games duration and the post-games phase (Caimbridge, 1998). In the first phase it is characterized by two different impacts which are associated with Olympic Games, such as th e construction and associated infrastructure of the Games site. And in the duration of Olympic Games there would be a monumental improver in international visitors to the host country in particular. During the post-games phase there would be a significant improvement in inbound tourism in the host country. As with the past times experience of countries like China, Canada and others, it has been recognized that there would be an amplification in labor productivity in the post-games period though its real impact on the domestic economy is uncertain (Bing, 2002). With the Olympic Games it would profit aggregate demand through construction activity, additional tourism, sales and Olympic Games related outputs e.g. export of the Olympic television rights, Olympic promotion and ticket sales and so on.A significant number of factors have been identified in relation to the micro economic impacts of Olympic Games, such as conditions in the labor market. e.g. engage rates and the sources of Finance. e.g. price changes. As a result of the Games the Gross Domestic Product (GDP) and additional jobs would increase in the year of Olympic Games (Holger, 2004). These jobs are identified as part-time and full-time jobs and people would abstemious to find the works in such Game periods. As such, it would boost the productivity of labor and payoff rates would increased due to the Olympic related construction and projects. There is also a significant increase in outcomes of the service industry including transport and communication, finance, housing sector, tourism and so on (Peter, 2005). alien exchange rates can be affected by the Olympic Games because when the exchange rates increase potential foreign investors would buy the domestic currency

2. Individual Report Coursework Example | Topics and Well Written Essays - 3500 words

2. Individual Report - Coursework ExampleWith its advanced technology it is used by many consumers since it fits their needs. Moreover, the narrative gives a clear view of how the Sony products make an disturb in the market, the strategy that can make Sony more(prenominal) lucrative, the brand loyalty of the television camera and the importance of customer satisfaction.The main aim of the newspaper is to understand the Sony camera as a brand and the consumer fulfilment with its products. Understanding of the product gives better decision making for both the company and the users of its products. Therefore, the reports aim is to deduce the value of both the cameras impact as a brand and the approval by its usersThere are several objectives in this report that span from defining Sony camera brand, making a strategy for Sony camera, research the brand loyalty, analysis and evaluation of Sony camera brand equity and importance of customer satisfaction.To amaze its customers, Sony m erges the excellent knowl spring with its innovative technology. Sony is know for producing great audio-visual technology by its virtue of leading edge technology. Sony has always maintained its vision through and through offering modern technology and digital concepts while working together with the consumers. By doing so, the company stands to administer excellence to its users. Moreover, their consistency and dedication toward service moves the company closer to the customers. The company boasts the only camera without a mirror-less system. The superior nature of the company in audio- visual technology gives the company a better edge in the market. The production of this type of mirror-less camera opens a new dawn for camera technology having creation a dream in the preceding years.Despite the fact that Sony has built its name in the entire electronics industry, their camera house is a home to a range of cameras. Moreover, the company is recognised for its reliability

Mini leadership assigment Assignment Example | Topics and Well Written Essays - 500 words

Mini leadership assigment - Assignment ExampleLikewise, this brief analysis will adopt the case of Robert Webb as a function of the key decisions and actions he has made within Hilton Hotels.As stated, superstar of the primary goals that motivated Robert Webb was a desire to streamline and update the Hilton Hotel brand. However, rather than falling into a orchestra pit of making broad and sweeping changes straight away with careful insight and collaboration with key shareholders, Webb late delved into the issue utilizing both a top down and a bottom up approach (Press allow go 2009). In this way, Webb typified the very definition of good leadership by exhibiting his keen levels of awareness by guardedly communicating and listening to key shareholders (Aptio Highlight 2012). Similarly, by taking such an approach, Webb was able to lead from beneath rather than dictate from the top. Due to the support and shareholder buy-in, Webbs changes became that much easier to institute com pany wide.A particularly unique concept of how Robert Webb engages with his shareholders is his primary emphasis on the communication process as a means of differentiating the needs and positions of key shareholders as a way of making an informed decision establish upon the facts (Hickins 2012). Whereas many flawed leaders are quick to rush to judgment based on rudimentary information and still others are frightful to act on any type of information for fear of making a mistake, Webb appears to split the difference between such positions nicely be actively want out knowledge and input from his shareholders and then after considering this at length acting upon it. Says Webb of this processWere only able to solve this with truthful, honest communication, Webb says. When people say This is hard, Im not current Im with you anymore, you need to get everyone to remember its about one team, one vision, and lets get

Gender Roles in Socialization Process Essay Example | Topics and Well Written Essays - 1000 words

Gender Roles in Socialization Process - Essay Example whatsoever brands even have gender-specific designs on their diapers rocket ship details and ribbon details for sons and girls, respectively.Then of course, when the kid grows a bit, the hairstyles can be more telling as well. As in boys should have brusque ones and the girls should have long ones. These atomic number 18 in any case part of the gender socialization process, and ironically, the baby, being the participant in the whole interaction thing, does not even know that he is being conditioned to be a boy according to societys definitions.Im sure it occurred similarly for me. As a boy growing up, I have been conditioned to wish the certain things that boys are supposed to like toy cars, action figures and the like. I might not know what color my baby things were when I was an babe but I am quite sure that they were not pink.Society has a very safe influence on a persons gender socialization process. Not only they are the first ones to take on the childs first gender identification process, but they also reinforce it. Schools, the community, and peers also influence the child too.I am thankful that my family, even if they are traditional, is not as strict with their expectations of me as a boy growing up. Sure, I have been exposed to boy objects and activities that are essentially rough and tumble in nature - and labeled for boys. I have had friends who were from the frigid sex when I was growing up, but then as a young boy, we did not extend together not because we were forcefully separated because of our genders we simply had different toys.I think this is because of the societys strong influence on the gender differentiation. This influence is even felt in the workplace, or at least when one working. There are expectations for me at work, as I am a objet dart and a carriage in a dental office. Although most employees in our office are females, the manager (me) is a man.

Strategy Implementation Essay Example | Topics and Well Written Essays - 1250 words

outline Implementation - Essay ExampleThey need to modify and improve their mission and visionary statements. A accommodation of their mission statement would be beneficial for them to create a new and improved business image. StilSim take to fix its value statements and maintain them as well. Along with these, they need to create a list of stratagems to serve well them in their success. To determine the risk factors that could hinder them, they should create a new organizational structure that to a fault contains a plan of backup in the event that the new organizational structure utensiled does non work. They would also benefit from a behavior controlling system, thus permiting StilSim to offer incentives and rewards to their employees, improving performance rates. Finally, StilSim postulate to address the ethics problems they reserve and make plans for the issues that they currently have not addressed. If StilSim were to execute these changes, they would be able-bodied t o be more competitive within the market and create a new period of revenue. StilSims Mission and Vision Statements The name StilSim is suggestive of the enthusiasm we have about our company. We have a heavy(a) knowledge base about our people and recognitions that we have gotten from our workings in the market and in our community. In keeping with our individuality and enthusiasm, our name also implies the same. Currently, we have three operating offices in Ohio, where our staff is extensively knowledgeable of our clients accounts. They provide our clients with flexibility that no other company can. We have been operating for over 25 years and truly understand the trials of our chosen market, allowing us to provide the services that can exceed those tests. apprize Statement Our values be simple and altruistic Respect, integrity, honesty, quality, excellence and continued improvement argon our commitments. We are committed to our clientele, which has been our primary focal point an d number one priority in our service presentation. We repay our clients, partners, shareholders and employees, with a passion that provides exceptional results. To ensure quality of service and understanding, we provide all of our customers and employees with a handbook complete with all of the pertinent information about our company. Plan of Action In order for StilSim to implement the necessary changes, they must have a plan of action that is ascertainable. It will make certain that they are looking after our customers and ensuring that no one and nothing is left behind. The current plan of action is a low cost strategy that is perceived to allow them to move forward and be successful. StilSim believes that they need to update our technological base, as it is the original platform they started with. In todays world, technological advances are in constant flux and for them to keep up with the times they must implement new technology in order to compete. To start, StilSim needs to upgrade their current database. This information is imperative to be kept in a highly organized, accessible, manageable construct. An upgrade to the database will also allow the company to classify the information they have based on content. Another technological update that would be beneficial is the use of intranet. This will allow StilSim to communicate more efficiently within the companys borders, improve communication in the sharing of data and improve employees knowledge of the companys workings. StilSim would greatly benefit from voicemail, to

Summary of America's 1 percent problem Essay Example | Topics and Well Written Essays - 250 words - 1

Summary of Americas 1 percent trouble - Essay Examplesince they had numerous investments, they were able to recover pretty soon and were already enjoying the fruits of the additional income one time the recession ended by 2010.Arguments have been made for and against this increase in the inequality gap and the consequences it is chute to elicit. The truth of the matter however remains and that is the fact that the spicy are continuing to be rich hence owning almost everything in the country while the poor and now the middleclass are becoming poorer and poorer by the day and the government is only aggravating this through its cut throat policies meant to benefit the haves who are the minority.This rationalize will make the US lose its economic superpower position to other nations that actually portion out about the whole nation in such a way that they are trying shipway to reduce the gap between the rich and the poor for future social and political stability and not only econom ic stability. America should borrow a leaf from some of these nations such as brazil nut otherwise the near future presents only doom for the nation in

Private enterprise system Research Paper Example | Topics and Well Written Essays - 1500 words

Private go-ahead establishment - Research Paper ExampleThe competitive nature of the economy, due to the capitalist system, makes it easier for consumers and firms to buy and cargon goods and dos freely. In a hidden endeavour system in its purest form all factors of achievement are personally owned and there is no intention from the government to set market prices or intervene in the economy (Gitman & McDaniel 2007). Due to the little intervention by the government market forces die hard the economy and the three basic questions in economics 1) what to turn? 2) how to produce? and 3) for whom to produce? are set(p) by the market mechanisms of demand and supply. 1. What goods and services to produce it is the people who decide the mix of goods and services that should be produced and sold in the economy. The people demand those goods and services that they either need or want. Their needs and wants are based on the amount of income they have or wealth they possess to buy th e goods and services. Firms then produce and supply the goods and services that are demanded by the customers in order to maximize their profits. 2. How to produce the goods and services as there are limited resources availcapable to an economy, producers aim to use up minimum resources to maximize output and profits. As a result firms use the most effective, efficient and least costly factors of productions to produce the goods and services sought after by the consumers in the economy. 3. For whom to produce as there are only a limited spot of resources available hence only a limited amount of goods and services can be produced. lots income is the major determinant regarding who gets the produced goods and services. Although firms produce the goods and services demanded by the economy, people with more income and more bills at their disposal will dominate and be able to buy whatever they desire. Hence as can be seen the basic economic questions are answered in a private openi ng system by the decisions of producers, consumers and the market forces of demand and supply. There are four economic rights in a private enterprise system. The fundamental right on which the whole capitalist system stands is the right to own private property. As the private enterprise system states that resources are privately owned, people have the right to buy, sell, own, use and transfer property. Some forms of property include land, machinery, building, equipment and private possessions. People wont be able to sell goods and services if they are not allowed the right to own as they will not be able to transfer this right to others through an agreement. The second right that exists in a private enterprise system is that the business owners have the right to keep profits from their business activities after taxes have been paid. returns is the reward for the business owners as he is the one who takes the risk of investing his privately owned resources in the business hence any income generated by the owner in excess of his costs becomes his profit which he is entitled to keep. Another important right is the right of freedom of choice. People in the private enterprise economy are free to choose their own job, find alternate jobs if they are not pleasant with the current, become part of labor unions, negotiate their wage with the employer, choose from a diverse range of goods and service or choose to set up their own business. As can be highlighted from these examples

Final Writing Assignment Essay Example | Topics and Well Written Essays - 500 words

Final Writing Assignment - Essay ExampleThe statement is so truthful as evidenced by the breach of terrorists over the the Statesn airspace undetected and resulted to the destruction of the checkmate Towers of the World Trade Center, an institutional landmark of the country, that killed thousands of innocent people. Scheuer stated that Bin Laden believes that the foreign form _or_ system of government of American is an attack on Islam. Bin Laden, through with(predicate) his Al Qaeda group was pinpointed to be amenable for the 9/11 attack precisely the group that was being governed by Scheuer. Scheuers remarks are sorry as they are validated and supported through his years of experience as an officer of the CIA. His contentions to the highest degree Bin Laden as a threat to America at the time he was capitulum the unit was so pronounced and yet, according to him, there have been precisely 10 times when violent death Bin Laden was possible but not ordered by then Presidents C linton and Bush. As clear identified, he noted that there were two opportunities to kill Bin Laden in May of 1998 through CIA resources and eight times in 1999 through US military aircraft but the President did not understandably order the attack. Missing these opportunities paved the way for Bin Ladens ability to prove that America can be attacked in their own soil without the need to immediately respond and identify the attackers.

Assignment 2 Example | Topics and Well Written Essays - 2000 words

2 - date ExampleThe social club owns everyplace 7 million hect bes of land across the Northern Territory and Queensland. The companys strategy is to operate in diversified agribusiness operations and bring innovation in existing business practices in order to achieve long term gains. ActivEX Limited is an Australian mineral and exploration company that specialises in identifying, acquiring, and distribution of minerals. The company aims to increase sh atomic number 18holders value by investing into tincture projects including minerals such as gold, copper, cobalt, etc. The company is involved in activities such as drilling, soil exam and mapping, data compilation, and reviewing. Adcorp Australia is a leading advertising agency owned locally and offers services including branding, advertising, creative design, miscue management, media planning and promotions. a) The monthly buy the farms of the three companies are calculate using the following formula Monthly consecrate = ( Current adjusted close price/Previous adjusted close price) 1 The historical prices of the three companies are obtained from Yahoo Finance and the individual monthly returns of the three chosen descents are shown in the appendices section. The period on a lower floor study was for 61 months ending on Dec 31, 2012. The calculations are made in the MS-Excel spreadsheet application using the in a higher place formula to calculate monthly returns. Then the average monthly return is calculated using the Excel function AVERAGE that computes the average of given numbers. The standard deviations of adjusted closing prices are calculated using the STDEV function of MS-Excel. Standard deviation is the measure of risk of investment which measures the stock volatility over a given period of time. The expected return from the stock is calculated using the CAPM (Capital Asset price Model) approach, where there is the concept of Beta. From the above summarised risk-return analysis, it can be s aid that the returns of all the three stocks are catch since beta is very close to zero but it is positive. This means that investment in either of the companies is unhurt as it is apparent that the standard deviation of market index (AORD) is more volatile than the chosen stocks. From the theory of risk-return, it can be said that the higher the risk, the higher would be potential return. This is true in case of AORD since the risk borne by the investor must be compensated by higher expected returns. When the individual stocks of the companies are compared to AORD, it can be said that all the three stocks have lower standard deviation or risk associated with investment. This would alternatively mean that the returns from these stocks would be lower due to less associated risk. This can be support from the expected return that calculates the enumerated return from the stock using CAPM. In this study it was found that expected return of AORD was higher than the three chosen stock s due to a higher risk. Also, for the given return, the rational investor would select the stock that is least risky and in this study riskiness of investment is determined using standard deviation. A higher value of standard deviation means that the stock is more risky and vice versa. From the above table, it can be said that Activex Limited is the least risky (the lowest standard deviation among opposite two stocks) and Australian Agriculture Co. Ltd is the riskiest (the highest standard deviation among other two stocks). b) In order to estimate the beta for each of three chosen

The Live Consultancy Personal Statement Example | Topics and Well Written Essays - 1500 words

The Live Consultancy - Personal Statement congresswomanIt would be a best practice if I put in my experience and its impact on my personal characteristics under the following heads - Planning Planning is the primary activity to be done for either step in your life. A plan and an effectual implementation on it would bear results. As a team, we had been very(prenominal) satisfactory in realizing the goals and aims and describing the strategies to achieve this. But on the personal level I had a tough time, as I could not prioritize my work on the basis of its importance, I had to vitrine difficulties. I feed to bring in much efficiency in building a plan, and and so defining various steps in implementing the defined plan and achieving the goals in a set of time. This would be my primary area of focus straightaway. A plan would definitely help me in getting hard-hitting results.- Organizing The best part of the project had been the organizing. The way every social function was o rganized was highly appreciable. Our mentor had assigned each of us the task required to be done. There have been vary rare instances where I felt few gaps, the main reason behind this being miscommunication which led to misunderstandings. Thus I feel the only social occasion required would be developing good rapport among the team members.- Managing the Task The outcome was to personally plus confidence, when plaqued with being a member of a group. Every one of us were assigned variant task, the appreciation I had received on the completion of any activity made me feel apt and I was compelled to out perform others in the team. ... But on the personal level I had a tough time, as I could not prioritize my work on the basis of its importance, I had to face difficulties. I have to bring in much efficiency in building a plan, and thence defining various steps in implementing the defined plan and achieving the goals in a set of time. This would be my primary area of focus now. An e ffective plan would definitely help me in getting effective results.- Organizing The best part of the project had been the organizing. The way everything was organized was highly appreciable. Our mentor had assigned each of us the task required to be done. There have been vary rare instances where I felt few gaps, the main reason behind this being mis-communications which led to mis-understandings. Thus I feel the only thing required would be developing good rapport among the team members.- Managing the Task The outcome was to personally overhear confidence, when faced with being a member of a group. Every one of us were assigned varied task, the appreciation I had received on the completion of any activity made me feel very happy and I was compelled to out perform others in the team. I felt competitive skills developing in me to alarge extent.- Group Discussions Group discussions had been another best experience for me. The group discussions which we had every now and then helped me lot in assessing my completed activities and also at the same time it helped me in screening two sides of any situation. As time was the basic constraint, we could not have many group discussions, plainly I feel if we had more group discussions the outcome would have been more effective.- Knowledge skills I have learnt through contributing not only did I became more relaxed, I was able to

Kobe Bryant vs Michael Jordan Essay Example for Free

Kobe Bryant vs Michael Jordan EssayAt the age of 33, Jordan had played only 10 seasons speckle Bryant has played 16. Two of those seasons for Jordan saw him playing in less then 20 games. While Jordan left wing North Carolina after his junior season, Bryant entered the league right egress of high school. Therefore Bryant basically has a three-year head start on his NBA career. Jordan only played 15 seasons compared to Bryants 16 yet he scored close to 3,000 more points, 800 steals, 300 blocks, 200 assists and 500 rebounds. Bryant has played in 89 more games than Jordan. One more stat to throw at you Jordan shot 49. percent from the field for his career while Bryant has shot only 45. 3 percent. Maybe you dont like stats. Maybe you feel trophies on the mantle judge greatness. Jordan led the league in scoring 10 times. He led the league in steals three times and also was named the en garde Player of the Year once. withal lets not forget his five regular season MVPs and his six NBA Championships to go along with his six Finals MVPs. Bryant has led the league in scoring twice, and while he has been named to an All-Defensive team 12 times, he has never won the Defensive Player of the Year.While he has won five NBA Championships, he has only been named the Finals MVP twice. Bryant won the regular season MVP once. So Jordan has the edge in the stats as well as the trophy count. He also did the unthinkable and came out of retreat twice. His first retirement nearly lasted two seasons while the second last three years. Now while I pointed out errors in the video, the biggest error it made was show not how great Kobe Bryant is but how great Michael Jordan was. They say fictive is the greatest form of flattery and the video clearly shows that Bryant has tried his best to be like Mike.I know this article wont end this debate. While is easy to prove Jordans greatness now, in a few years Bryant will or should hold the edge in every statistical category. Also with the additions of Steve Nash and Dwight Howard, he could surpass Jordan in the title count. Whatever happens over the next few years, one subject wont change. In my opinion Michael Jordan is not only the greatest shooting guard but is by far the greatest player I have ever seen, but that is just my humble opinion.

Uncle Vanya Essay Example for Free

Uncle Vanya EssayIn Uncle Vanya by Anton Chekhov each character involved in the making of this play is not satisfied or marrow with bearing. They feel their life is a waste and they are still wasting them. Uncle Vanya, the character base of this play envies his brother in law, the professor because he is able to attract the ladies in spite of having no penny in his pocket. Astrov, the doctor, is dissatisfy because all his life he has worked hard without any rest and he has nothing to boast rough with him today. He has grown old, he has nothing to give him company scarcely his vodka. Sonya, daughter of the professor, is in have sex with the doctor and is unsure of his love. She is unhappy because deep down she knows he is not in love with her but she is a more practical soul then the others. Sonya is not exactly content but she has her musical mode of solving problems in her life as well as others lives. Yelena, the professors second wife, though attracted to the professor initially was never in love with him.She stays in the marriage more due(p) to her conscience then for love. She has affectionate feelings for Astrov who reciprocates them but there is no future for that. Maria Vasilevna Voinitskaya, uncle vanyas mother, is cross and unhappy waiting for the long journey towards end of life. Reading some pamphlets and writing is the only office she keeps herself occupied. Professor Alexander Vladimirovich Serebryakov, is a man who has no penny with him and is forced to stay in the nation of his first wife.He is not happy doing that and wishes to sell of the estate to buy a villa which creates a havoc. Telegins wife left him for someone else because of his looks and now he has to take care of his wife and her family. Marina, the old nurse, though irritated with the changed schedule, is a pleasant change from the frustrated atmosphere. From all this we know that none of the characters are content or satisfied.

Code of Ethics Paper Essay Example for Free

cypher of moral philosophy Paper EssayThe subject field Institutes of wellness (NIH) is a well-known government secondaryd rapidity that presents a web site that keeps its customer base well communicateed on a wide of the mark variety of topics. Providing and gathering knowledge for doctors and patients, this facility and website serve as an investigator. This ranges from heath issues to the medicinal drug used to treat. The NIH has been a objet dart of history ranging from advances in penicillin to machines used such as the MRI. Also, NIH has funded and look fored thousands of drugs and physicians to find cures and treatment. As a team up we believe that the NIH has social, respectable issues, as well as closings that are met every day as a part of their social responsibility. NIHs mission is to seek fundamental knowledge about the nature and behavior of living systems and the application of that knowledge to enhance wellness, lengthen life, and reduce illness and disability. (USA.Gov, 2013)NIHs goals and their estimable principlesIf everyone were triskaidekaphobic about unethical interrogation, nobody will participate or volunteer. Without the inquiry subjects, developing new medicine and treatments would be impossible. Because megs of self-importanceless and generous research volunteers, the world has benefited from an array of medical advances in used today. Further much, useful chem another(prenominal)apy and radiation treatments come cured millions of people with cancer, such as breast, thyroid, pancreatic, and cervical cancer to name a few. Additionally, we bemuse likewise benefited from numerous vaccines that protect from deadly disease, for instance, polio, measles, chicken pox, and the seasonal flu. Moreover, these medical advances have make it possible to increase awareness about nutrition and wellness lifestyles (NIH, 2013). The National Health Institutes goals are to cultivate and promote fundamental creative discove ries, innovative research strategies and their application as a basis for ultimately protecting and improving health (NIH, 2013, para. 1). In addition, their goals are also for helping support, and regenerate scientific human and physical resources that will safeguard the Nation competency to prevent disease (NIH, 2013, para. 1) Furthermore, they take tirelessly toexpand the knowledge base in medical and sciences to enhance the Nations stinting well-being and guarantee a keep high return on the public investment in research (NIH, 2013, para. 1). agree to the Journal of the American Medical Association (JAMA), before any research is started in that location are seven ethical principles the researchers mustiness(prenominal)(prenominal) comply with. These principles help to clarify meticulously a coherent framework for assessing the ethics of any clinical research studies (1) social value- the research or study must define how are peoples health or well-being will improve (2 ) scientific validity- the research must have a hypothesis to be tested, and controlled (3) fair subject selection- an abroad group of people must be selected , including age (over 18), gender, and race, not vulnerable or privileged (4)favorable risk-benefit ratio- the research shows that the riskier the study the more ethical it is considered (5) independent review- an external group must review the research and will approve it or denied it. This coiffe makes people believe the study is more ethical and unbiased. Also, this will minimize potential conflicts of interest (6) inform consent- the subject must be mentally capable to understand the full disclosure of the research, the decision must be voluntary (7) respect for the enrolled subject- the volunteers privacy must be protected, withdrawal from the study cannot be denied, and their health must always be monitored. The researchers have the obligation to treat everyone who volunteers in an experiment ethically and respectfully (Emanuel, Wendler, Grady, 2000 NIH Clinical Center Department of Bioethics, 2012).NIHs culture and ethical decision makingThe National Institutes of Health (NIH) is one of the largest organizations in the world with regard to researching advancements in medicine and the improvement in delivery of health care. Culturally speaking, the NIH is as several(a) as the population it set ups services to. Therefore, the NIH encourages health care suppliers to become more culturally competent in order to assist them in improving the quality of services they declare oneself. According to the NIH, (2013) Cultural competency is critical to reducing health disparities and improving access to high-quality health care health care that is respectful of and responsive to the needs of diverse patients (par. 3). Possessing a better knowledge of the culturesa health care provider delivers services to will allow him or her the ability to provide a high quality of care and enable him or her to remain ethical when critical decisions need to be made. Currently, the NIH is collaboration with other groups and organizations to help health care providers become more aware of the cultures they serve, which in turn, will provide better quality of care to all Americans (NIH, 2013). End of life is an area of health care the NIH suggests is specially critical with regard to culture and making ethical decisions (NIH, 2013). There are numerous different cultures in the United States that do not share the same point of view when it comes to a family members last wishes. An bind called Diverse decisions. How culture affects ethical decision making, written by Wright, Cohen, and Caroselli explains the importance of cultural competency and ethical decision making at the point of a patients end of life. This crucial aspect of health care can be especially challenging to health care providers if they are not known with their patients cultural preferences. If not treated with the sensitivity a family requires culturally, the health care provider will likely encounter problems in assisting the family in arriving at an ethical decision that best helps the patient. As stated by Wright, Cohen, and Caroselli, (1997) When these difficulties are coupled with ineffective communication related to cultural insensitivity or unawareness, the effects can be devastating (par. 1). Few moments in life present as some(prenominal) challenges as the end of a family members life. Therefore, the NIH not tho challenges its organization to become more culturally competent, it also encourages and assists health care providers to do the same, especially when assisting patients and their families in making the appropriate ethical decision.NIHs ethical values supporting our ethical valuesThe NIH has clearly stated that turning discovery into health is part of their mission statement. Supporting this ethical decision in the United States alone there are many individuals with chronic diseases or h ealth issues. Therefore, it is safe to say that because the mission of the NIH is to find cures and treatments to better our nation is in correspondence with most. According to the NIH, (2013) Nearly half of all Americans have a chronic medical condition. NIH research makes significant strides towardtreating and preventing these long-term illnesses. Along with promoting wellness, the NIH develops new technological tools to treat any or most ailments in the USA. They are always looking for bright and positive new recruits to help research and enlighten the NIH to provide answers to thousands of individuals who have questions. The NIH has conducted research and found that cancer, diabetes, HIV/AIDS, and cardiovascular disease is on the decline because of the research they have contributed to society. Because of their code of ethics they are helping babies that are born today live to a parking lot age of 79, a vast improvement from the last 100 years. NIH believes it invests over $30. 9* billion annually in medical research for the American people. (USA.Gov, 2013) and posted under NIH budget they write Research for the People, a clear message that this company is high in ethical values. They plan on widening the research capacity of our country and foster exploration. For any individual finding treatment for loved ones or ones self goes hand in hand with the ethical beliefs of the NIH.Social responsibility for NIH in the communityNIH has proven itself to be socially responsible for not only the community but the entire population. They have done research and contributed a vast amount of information that physicians, staff, and patients alike use on a insouciant basis for personal or practice knowledge. For example, the NIH has provided hundreds of thousands of jobs to research new technology and to find cures ever the last(prenominal) years. In addition, to directly supporting research, NIH funding spurs an impressive amount of spin-off economic growth in our co mmunities, ranging from scientific equipment suppliers to biotech firms to businesses offering food and lodging. (USA.Gov, 2013) So not only has it contributed to health of the population, but is has proved pecuniary contributions to the population. It has contributed more than $62 billion in revenue. Because of NIHs research it will have not only short term effects but long term ones as well. Employing over one million employees to do research and development, the NIH has made a vast contribution for jobs to those who do not have one. Providing tours and other means to understand what they do to the public, they encourage public awareness. Providing funds for over 130 Nobel prize winners that have created such instruments like the MRI, NIH scientists have paved the way for many and future scientists. TheNIH expects to expand the knowledge base in medical and associated sciences in order to enhance the Nations economic well-being and ensure a continued high return on the public inv estment in research. (USA.Gov, 2013) Providing leadership for this frontier in medical research, NIH is constantly making new advancements. Keeping archives of all research done in the bypast 100 years, the NIH keeps these records so future generations can learn. In conclusion, the goals of the NIH are to provide medical research, for the population of the USA. Their goal is to find cure and increase the wellness of the surrounding population. Also, the NIH is made up of a culturally diverse population making it successful in finding, curing or preventing most or all ailments. encouraging physicians to be more culturally diverse, is one of the NIHs main goals because of the background in genetics and their diseases. Their ethical values support ours because we are all in the same country. Where thousands if not hundreds of thousands diseases are present every day, and as part of the population most would like to see research and treatments available. Our practical wisdom must bala nce the shifting demands and possibilities that our changing circumstances present. (Fremgan, 2009) Knowing our past is important as knowing our future. And the NIH has provided a sanctuary for both. As a team we believe that the NIH has social, ethical issues, as well as goals that are met every day as a part of their social responsibility.ReferencesNational Institutes of Health, (2013). Frequently asked questions. Retrieved from http//www.nih.gov/about/FAQ.htmUSA.Gov. (2013). National Institutes of Health. Retrieved from http//www.nih.gov/ Wright, F., Cohen, S., Caroselli, C., (1997). Diverse decisions. How culture affects ethical Decision making. Division of Nursing, New York University, New York. Retrieved from http//www.ncbi.nlm.nih.gov/pubmed/9136346Fremgan, B. (2009). Medical Law and Ethics (3rd ed.). Retrieved from The University of Phoenix eBook Collection database

Fahrenheit 451 Essay Example for Free

Fahrenheit 451 EssayMildred Montag is the prime example of a conformist in the dystopian society portrayed in Ray Bradburys book, Fahrenheit 451. She thinks in the simplistic manner that people standardized her be conditioned to, and shes married to a fireman, who plays the largely important role of burning books in this society. She authorises her eld watching the television screens in the parlor and her nights with Seashell Radios buzzing in her ears. At first glance, her smell of solely play and no work might seem relaxing and delightful. However, it eventu in wholey comes to mind that all of her bliss is derived from her use of technology in order to melt down from reality. Even then, it will become apparent that Mildred is non actually blind to reality and that her happy disposition is fabricated. Mildreds behavior, considered to be standard in her society, is no various from that of a self-destructive addict in ours. Her favorite pastime is to sit in the parlor and spend time with what she claims to be her family, but is really just a bunch of characters from the programs she watches.A description of what was shown on the screen during one of the programs was as follows Abruptly the room took off on a rocket course into the clouds, it plunged into a lime-green sea where blue fish ate red and yellow fish. (pg. 94). Such colorful and oral effects are much like what many people in our society claim to arrest under the influence of hallucinogens, which coincidentally are the types of drugs that are notorious for having the ability to situate a soulfulness lose all sense of reality.Mildred exhibits a sign of addiction when Guy, while he is sick in bed, asks her to lower the volume in the parlor, and she responds by leaving the room, doing nothing to the parlor and coming back. (pg. 49). This shows that she cares more well-nigh a piece of technology than about the welfare of her own husband. Likewise, in modern-day society, addictions ten d to practically draw off over the entire lives of people who suffer from them, thus driving the addicts to sacrifice connections with their friends and families in order to gather their cravings for whatever it is that they are addicted to.It is also mentioned that Mildred occasionally likes to drive around at night, at perilously high speeds just to feel a rush or a temporary high. Generally, people are believed to resort to such methods of addictive behavior when they feel that they are unable to enjoy a normal life. Reasonably enough, the reality that Mildred tries to hunt down is indeed dull, empty, and unenjoyable. She depends upon her addictions to help her fill up the void, as is depicted literally when she receives the endoscopic treatment after her overdose at the beginning of the book.As it says, Go on, anyway, shove the wear out down, slush up the emptiness, if such a thing could be brought out in the throb of the suction snake. (pgs. 14-15). In this situation, th e drugs serve as the technology she utilizes in an attempt to make a physical escape from the life she leads, and once the operators extract those drugs from her body, in that location is nothing left inside, save perhaps emptiness. The line mentioned could both be stating the fact that emptiness is intangible and undersurfacenot be taken out, or hinting that emptiness itself wasnt even there to be removed in the first place.On a similar note, Mildred overindulges in technology because her life would be utterly meaningless without it. As if it werent significant enough, the very fact that Mildred attempts suicide is a unshakable sign that she does not have anything she feels is worth living for. That being said, just from the knowledge that Mildred makes an effort to escape from reality, one can derive that she has to have a certain level of awareness as to the beingness of what it is she tries so hard to separate herself from.She believes that by not acknowledging this awarene ss, she will be able to fully win over herself that her means of escape is her reality. For instance, when Guy tries to convince her that books may add meaning to their lives, she argues that books arent people and that her family is people. (pg. 73). However, when Guy asks her if her family get bys her with all their heart and soul, (pg. 77) she is at a loss for words. Much like what happens when Clarisse asks Guy whether or not he is happy, this question forces Mildred to think strictly about what is real.It reminds her that deep down, she knows that her family consists of fictional characters who cannot harbor real emotions and thus, cannot requite her love for them. This is part of the awareness that she refuses to acknowledge, and she is stunned when Guys question catches her in her disguise. Unfortunately, she does not accept that she has a problem and paying back to change the subject in response to his question. Towards the end of the book, when Mildred leaves the house as the firemen arrive to burn it, it can be inferred that technology does not have the effect on her that she desires, and that it cannot save her from her reality.One can draw that earlier in the story, an old woman chooses to stay in her house and burn along with her books, cause Guy to realize that books can help people to find in their lives a meaning that does not exist in his or Mildreds. Mildred does not stay to burn with the parlor that she makes such a outsize deal out of throughout the course of the book. In this way, she inadvertently proves that the parlor and the other forms of technology she attaches herself to, do not provide her life with any real meaning.Mildred is initially unhappy because she subconsciously wants her life to be meaningful, and it is not. She may not be aware of that specific problem, but there is no denying her awareness that something about her life makes her feel unsatisfied. Instead of acknowledging her problems and facing them head-on the w ay her husband deals with his, she tries to smother her negative emotions by resorting to physically and mentally unhealthy behavior in a futile attempt to run external from the reality which contains her problems.As her actions can only allow her to reach temporary highs and reality is something that will never disintegrate, it is impossible for her to achieve what she desires by means of the methods she uses. These problems merge to spiral her into a constant routine of highs and crashes all the while, her initial problem never gets taken care of. As a result, she feels even more pin down in this seemingly endless cycle, and her efforts to make herself blind to reality only prolong her agony and make her even more unhappy in the long run.

Change Speech -Kite Runner, Poem, Article Essay Example for Free

Change computer address - increase Runner, Poem, Article EssayOne can perceive change at heart themselves in various ship focus and through various mediums. Today I stand before you, ladies and gentleman to discuss with you three profound Changing egotism texts I believe, strongly connect in their ingest ways with the Representations of Changing Self expo. Change can be an immediate bring or it can be a series of typesetters cases over a prolonged period of time like it is in Hosseinis story The Kite Runner, published in 2003. However, using different texts The Kite Runner and perhaps a poem, like The Door, by Miroslar Holub for example, can represent change of self not only(prenominal) in a different format, notwithstanding alike connecting opinions that change can be triggered by a certain event or work through in history which can leave a lasting impact on the present and future. At times we exigency to be coached or pushed into change, however in other instanc es we atomic number 18 called to embrace the prospect as it arises.Sometimes we come across change unknowingly, by innocence or fear of circle as of a true story of an Indian boy named Saroo who unknowingly was driven through the process of change. Changing Self can be a very difficult process to acknowledge and to accept. This idea is significant in The Kite Runner a deeply moving myth demonstrates how a exorbitant throw of nonpareil unforeseen event can change the present and future of a unexampled life. ameer slowly develops realisation with age that another(prenominal) change is required to bring about a new beginning or a way to be good again, as Rahim caravanserai said presented as a ane time probability . As discussed in the beginning of the novel we are revealed with a component of the ultimo which reflects the choice of future Amir is faced with.The result of Amirs dreadful experience of watching his servant friend, or not-so-much friend, Hassan being raped and the fact that he didnt do anything about it, or step in and fight Asef before any blaring began fills Amir with unsound guilt and remorse which he proved unable to hide away from, it was my past of untatoned sins as quoted. This guilt is too powerful for him to acknowledge, so much so that he takes the course of toilsome to change the way things ran around his situation, by getting rid of Hassan from his life. Amir runs away, metaphorically and literally from the environment and surrounds in hope to seek a better mind and reality. Using the literal running from Afghanistan to the States to seek safety, he does this metaphorically as he tries to run away from the guilt he cannot let go of.The symbolic use of the cleft lip is a significant detail in the novel used to classify that a person can be identified through specific events and choices, official or negative. By this whereas Hassan had a cleft lip as a child, this same scenario is changed around as Amir embraces the opport unity to become good again and save Sohrab, Hassans son, and Amirs own nephew, from Asef. Amir changes his old cowardice to courage, stepping fourth to fight a losing battle with Asef, a noted, cathartic experience, relieving himself from disoblige, with pain from the blows of Asef, leaving Amir with a cleft lip also. Only to be saved by Sohrab with the repeated symbolic use of the slingshot, this was also used to save Amir from Asef by Hassan years before. Amir feels as though he has positively changed for the better by embracing opportunity and new attri fur there of courage, alter in the gaps of his stained past. Changing self may be presented as a door of opportunity or experience we may be called to open.The Door, an influential, yet daring poem by Miroslar Holub emphasises in an pressing tone of compressncy and pushiness that any change is better than no change at all. Therefore, one must embrace any change as the opportunity presents itself. The symbol of the door is an i ndicator of opportunities, and the need for them to be open, just as Rahim Khan was a door of opportunity for Amir to open and experience the drought or movement of change get outing to take place, good or bad. The words, if there is a fog, it pass on clear demonstrates how this presented opportunity for Amir to relieve his life of guilt with be finally outback(a) with action of opening the door.The repetition of go and open the door is not only encouraging but coaching and emphasising that if all doors are opened and even if so numerous are negative, there bequeath still be a positive movement because the door was opened and at least there will be a draught, or rather, at least you will have tried to do something about an awful event or experience with an unseen future and not remain in the same position, dealing with the guilt and regret, which cannot escape. As long as the door remains shut, the air will remain stuffy and uncomfortable to breathe in, so coming fourth and ope ning the door will let fresh air and new opportunities to evolve.The writer explains the positives of change which is used to entice or urge the reader to want to experience a new change of air. Changing circumstances in ones life can erratically change and impact ones life within a series of events contained by a short span of time. This concept is be in the deeply touching true story of an Indian boy, named Saroo which was published in the Sydney Morning Herald back in March this year. Throughout 25 years, young Saroo went through an array of unforseen events which lead him away from lifelong pauperisation and his mother to where he is today, amongst the rich living in Australia. Just as the Herald Sun writes, Australias very own, slum dog millionaire Why was this so? Many say it occurred because of fate. When Saroo, whom at the time was only five years old- awoke alone and very frightened at one of Indias very many train stations very late in the evening after he had fallen so und asleep(predicate) waiting for his brother to return.At this part of Saroos life, he had very little and was uneducated. Was it fear or was it God or a mixture of the both(prenominal) who persuaded young Saroo to pursue looking for his brother in the closest train simply because, he might be in there. This simple childs thought shunted and altered his life away from anything he ever knew one unforseen event, encouraged by fear, winning the opportunity to open the doors which lead to a train, almost leaving to go to Australia. The Sydney Morning Herald describes this event as the night his young lifes course was altered forever. This change of self is represented by the innocence of a young boy. This concept is characterised by Saroo explaining how the reality of trying to get home became a dead end, just like, all the trains he road, to try and reach home, only to meet with another dead end.Various aspects of Saroos life were in fact dead ends but when it came to his life depen ding on it, just as Amir depended on the opportunity from Rahim Khan, as unforseen at the time as it was both boys embraced their opportunities to find something, whether a brother or second chance. They opened the door. Saroos door opened lastly to a family from Australia whom adopted him, suddenly and strangely out of his life course, he landed himself in Hobart. In conclusion, we can gather that changing self can be a difficult process, yet also an unforseen process which may take place over a series of events.These three researched texts have shown connecting and standardized views that we must run into use of experience and opportunity of change as it arises. Through these views, we are challenged that in conclusion it is up to ourselves via thoughts or actions or a mixture of both to decide the course of change we are willing to take. In the Kite Runner, it is up to Amir to choose to put himself in danger to make up for his guilty past, The Door commands us to take opportuni ties, and yet in the Sydney Morning Heralds feature Story illustrates that with physical experience change is forever impacting. Each of these demonstrates in their own way how change can somewhat be forced upon a person and ultimately deliver them into a new direction.

Isaacs Storm Character Analysis Essay Example for Free

Isaacs Storm Character Analysis EssayAfter training somewhat Isaac Cline and the examples that demonstrate his character and distinct personality, Ive realized that he is a genuinely strong, independent, and internal man who sometimes appeared to be arrogant and narrow-minded.Isaac Cline was very intelligent and adventurous at a materialization age with a raving passion to reach his dreams of performing something that would give results beneficial to mankind. Sometimes though, his presumption got a little out of control and made him appear a bit cocky about himself and the intelligence about the weather and the world around him that he supplied. By the time Cline had reached his early twenties, Clines eyes had seen many horrific events that scarred his memory forever.Despite his hardships, I believe Cline is a very talented man in a numerous ways and uses his talents in a very capable and rewarding way. I also believe that Cline has many sides to him that others, and hims elf, are not aware even exist. When try prove himself, he reveals his strong, find out side. When singing to his wife, he reveals his romantic side. When training new recruits to perform sawbuck assaults, he reveals a dedicated and serious side. Isaac hides a strong, hard backbone behind a welcome smile and sweet eyes.In all, I believe that Isaac carries many different sides of his character with him and enjoys displaying his intelligent and determined side most of the time in order to prove to others and himself that he is very talented. He is a very strong, respectful, intelligent, opinionated, and absolutely talented man who sets his goals and chases after them wholeheartedly.

Process control Essay Example for Free

Process take in EssayProcess cut back is a major factor in ensuring that a plow is rangeing to its maximum potential. Sometimes form reckon averages that one must conduct research to see how a ferment gain can be implemented. Process improvement normally results in adjusting and modifying concomitant tasks or steps in a process to make them run more than(prenominal) efficiently and smoothly. According to Chase, Jacobs, and Aquilliano, it is very important to tar puzzle metrics in place so that you can determine if improvements argon needed for a particular process (Chase, Jacobs, and Aquilliano, 2006). Over the last five weeks, I have observed the task of getting make believe for work. After collecting data for analysis, I have comely information to develop a process improvement plan. In this paper, the agree gear ups will be reviewed and any applicable sea give-and-takeal factors that could daze the historic data will be discussed. Control Limits In an article in the Journal of Science and Technology, a control chart is described as a statistical devise use for the study and control of a repetitive process (Radhakrishnan and Balamurugan, 2010, p 1052).The control chart is a tool used with 6 sigma to odor at ways to improve the performance of a particular process. They basically let guidance know when they should adjust a process or when we should leave it alone. It has upper specification limits (USL) that are used to identify the maximum amount of that could give acceptable performance. Also in that respect is the lower specification limit (LSL), which identifies the lowest amount that could give acceptable performance of the process.The USL and LSL are similarly known as the control limits that are either 3 conflicts above the mean or 3 deviations below it (Chase, Jacobs, and Aquilliano, 2006). In ontogeny a control chart for the process for getting coiffure for work, one must first look at the sampling plan. For weeks, data has been collected during business days to indicate how long it takes to get ready for work. This data is reviewed to find the mean, median, standard deviation, and mode. The results are as follows mean is 74. 70588, median is 74, mode is 71, and standard deviation is 3. 981792.This information tells us that the average time it takes to get ready is 74 minutes, whereas the time occurring the most is 71 minutes. The standard deviation in this indicates that we can go either 3. 98 to the right or left(p) of the zero probability distribution. The chapter readings advise that in looking at the control chart, one can fall upon that the process is working properly when the samples stay within the control limits (Chase, Jacobs, and Aquilliano, 2006). The next indicator to look at is the capability big businessman, which in this case shows us how well we are doing in getting ready for work in a timely manner.The readings indicates that the more off-center the capability index, the higher th e chance to of defective products. Because we are not discussing products in this process, it would be the greater the chance to get off schedule (Chase, Jacobs, and Aquilliano, 2006). The data indicates that there is a capability index of -8. 6. According to Landauer, the capability index is interpreted as 1) if the capability index is less than one, the process is outside(a) the control limits 2) if it is greater than one the process is within the control limits.The results from my data at first was a little puzzling because the index of -8. 6 would indicate that the process is outside of the control limit and would need to be adjusted. However, because the process improvement plan is to decrease the time it takes to get ready for work, the negative number is a good factor. In having this information handy, one must also consider how seasonal factors impact the process. Seasonal Factors It is a little difficult to determine seasonal factors that could impact the time it takes to get ready for work.After prizeing about this a succession I think the biggest impact could be sidereal day saving time. When an hour of kip is lost in the Spring, it takes a while to adjust to the change in the daylight saving time. In fact, research indicates that when one transitions into and out of daylight saving time, there could be negative impacts (Lahti, Leppamaki, Lonnqvist, and Partonen, 2008). These impacts could result in a loss of sleep, restlessness, and lack of sleep quality which could result in crankiness and negatively impact a two year old.If my son does not wake with a positive attitude, I know it will be a quarrel getting ready for work on time as I would need to devote more time calming him down. During the seasonal periods, it may be better to implement process improvements like adding a resource to assist with the process. In my process this would mean getting my husband to help out more in getting the baby ready for daycare. With the added resource, one can shorten the time that it takes to complete the process and does not run the risk of deviating off course.Applying this same format to a production process could mean adding more employees, equipment, or even outsourcing to ensure that a project or process is completed timely. close Overall, control charts are visual measures that assist with determining if a process is in control or not. When backed by statistical data like the mean, median, mode, standard deviation, and capability index, one could gather enough data so that a process improvement decisions necessary for keeping the process in control can be made.

Kingdom of Life Essay Example for Free

Kingdom of Life EssayThe Kingdom of Monera is the smallest in size in the biological world but be the most in terms of numbers. They put forward be found almost everywhere on earth. Monerans are the only body politic of the prokaryotic type, organisms that lack a nucleus. The most common of this kind is the bacteria, which most people know are harmful for it brings illnesses and some degrees of viands poisoning. The division of a single bacterium into two similar daughter cells constitutes the bacterial growth. This process is called double star fission which in turn promotes its population to grow exponentially. Bacteria are said to be the commencement inhabitants of Earth.Protozoa, fungus-like protists and the algae are the major categories under the kingdom of Protista. Members are categorized as colonial, unicellular or multi-cellular. Organisms under this kingdom are all eukaryotic, meaning they all have a true nucleus. or so undergo mitosis for their growth while s ome by meiosis and fertilization for their reproduction process. All organisms withstand in a water-based environment.Network forming which is called mycelia is the common process in which members of the kingdom of fungi grow. Fungi cause diseases in plant like smuts and rusts, while severe damage are from stem fall and leaf rots. Most common in humans are athletes foot and nematode worm among others. Animal diseases are very hard to treat because of its genetic and chemical similarity to fungi. Harmful as they may seem, some fungi members play significant roles in the ecological system. Some plants cant grow without fungi. Break throughs in medicine are synthesized from fungi while others are used for food.The environment can not take form without plants. Humans cant live without them. That is how important the kingdom of kingdom Plantae is to our planet and to our lives. Said to lived 360 million years ago, plants vary in sizes, from very small kind to long-shanked huge trees. Plants reproduce asexually and grow with the help of external factors. They are the only living organisms that are able to produce their own food through photosynthesis.Members of the kingdom Animalia are all heterotrophs. Animals, for their keep and survival, depends on other organisms around them. All organisms of the kingdom are eukaryotic and multicellular. Animals reproduce sexually through their special cells which when united form the zygotes that later grow into a new individual. The first recorded phyla of this kingdom was a marine specie some 542 million years ago.ReferencesWindows Team, (1998, December 17). Windows to the Universe. Retrieved, September 27, 2008 from, http//www.windows.ucar.edu/tour/ liaison=/life/monera.htmlCarter, Stein J., (2004, November 3). SC Links. Retrieved, September 27, 2008 from, http//biology.clc.uc.edu/courses/bio106/protista.htm

The Last Judgment Essay Example for Free

The Last discretion EssayThe painting of The Last Judgment by Michelangelo was a fresco which was executed between 1537 and 1541 at the behest of pope Julius II who commissioned Michelangelo to manage the task. This scene is based on the passage in the Bible on what would happen when Christ would enter again. Both the living and the dead, who would be raised because, will be judged by Christ and their piles would be driven if they argon going to nirvana or orchestra pit.The artwork was done on freshly spread caustic lime plaster that was still moist with water-based pigments. Michelangelos palette developed highly embellished monochromatic work and the balance of his get intos made it appear broader and more threatening, if non intimidating to the uninitiated, intended to evoke a sense of amazement to anyone who would view it.This large, solid and heavy contend painting loafer be viewed behind the altar wall of the Sistine Chapel in Vati lavatory City and it took Michelangelo more than four years to complete this masterpiece which was a stag from the usual sculptures he utilize to do where he had made let onstanding works such as David, Pieta and Moses as he dabbled with the concept of mural painting which was probably the largest masterpiece he had invariably done in his life as The Last Judgment formed part of the vast murals that induct the walls of the chapel which is the Popes private chapel and at present, a place with significance as this is where Popes be chosen during conclaves and The Last Judgment is considered an appropriate artwork to adorn the altar of this historic chapel for such an occasion. The ideas and sense of appreciation from the painting itself depicts the individuality of every personality on the artwork. They each rich person varied deep explanations of every detail in the painting. Explanation is on the basis of their own experiences in relation to the painting and to themselves.Each dimension of this paint ing has its own perspective to present making it plain-spoken to various interpretations. Ones eyes have to move from the center going up then look down after in analyzing overall the images then breaking it down to individual parts. The meticulous ones would be made to zoom in to see the every little detail, thinking whether it has connection or relevance with other images. The painting itself provides varied insights and explanations allowing for varied ways to comprehend the painting. For instance, the angels in the middle of the paintings are picture blowing their trumpets to raise the dead, shown on the lower left-hand side of the painting, from their long deep quietus to prepare them for their appointment with God.Two of them, apparently the archangels Michael and Gabriel are seen holding the two books in which all has been scripted down about the individuals where Jesus will base his discretion. The smaller book contains the names of the ones to be protected while the la rger one contains the names of the damned (Michelangelo Ruehling). This is consistent to what is stated in the Gospel concord to Matthew. A similar passage would be also stated in the Book of Revelation (Rev. 2011-15) When the Son of Man comes in his glory, escorted by all the angels in heaven, he will sit upon his purple throne, and all nations will be assembled before him. Then he will separate them into two groups, as a shepherd separates sheep from goats. The sheep he will place on his right hand, the goats on his left (Matt. 2531-33). On the left panel, the chosen ones situated on the right side of Christ, those who had been judged worthy are escorted to heaven by the angels where they would live eternal bliss with the Almighty. The right panel, on the left of Christ shows the damned, the ones deemed unworthy and turn out to now have repented their sins, are being led to funny house where they would suffer eternal damnation (Michelangelo). similarly the Bible, Michelangelo got his inspiration for making his artwork from Dante Alighieris Inferno as it provided him with graphic detail or has enabled him to inning out the scenes he would be depicting. In addition, he added personalities and characters from Greek and Roman mythology as part of his fleshing out of the scenes (Barnes 1).One would be able to recognize Charon (holding an oar), the ferryman of Hades of the Greek mythology as he and his minions are seen lead story the damned to be judged before Minos found at the extreme lower right-hand niche with a snake wrapped around his body. Minos is another(prenominal) figure in Greek mythology where he was the king of Crete scarcely in this case and use artistic license, Michelangelo depicts the Cretan king as the ruler of hell instead of using Hades or Satan. Jesus is situated in the middle, correspond his stature as the King of Kings with his bring Mary at His side. The two large figures flanking Christ are the disciples Saints John the Baptis t on the left and hammer on the right, visualised with keys of heaven in his hand. The figure underneath and further right of Jesus is another disciple Saint Bartholomew, whose image is a self-portrait by Michelangelo himself.Also included are most of the saints who were martyred. They are seen in the painting holding the instruments of their martyrdom such as Saint Sebastian holding arrows used to fine-tune him Saint Blaise, holding iron combs used to torture him to finish and Saint Bartholomew holding his skin, underscoring how he was flayed (skinned alive) to death by his tormentors (Michelangelo). Above the lunettes are symbols of the Passion of Christ which are the cross, the crown of thorns, the pillar where Jesus was parachute and scourged, the spear that was used by Longinus to stab his side, and the sponge dipped in vinegar and hyssop used to sate Christs thirst while hanging on the cross.In terms of scale, technique and drama The Last Judgment is an absolute highligh t of Renaissance painting as one can see the humanist approach taken by Michelangelo that showed a return to the classical style of Graeco-Roman influence and a complete departure from the medieval style which was formless and lacking depth. Originally, most of the images were depicted in the nude just owing to the sanctity of the place, a certain degree of basey and decency was exercised and it brute(a) upon Michelangelos assistant, Daniele de Volterra to edit the painting by covering the private parts in such a way that it did not compromise the intention of his mentor to depict the well-proportioned bodies of his subjects (Barnes 88). Jesus Christ Physically, Michelangelo depicted Christ with broad, powerful proportions, appearing in a radiant glow of divine light befitting His place as the Son of God and King of Kings.Michelangelo further accentuated this radiance by painting the figure in a section that is best illuminated by the chapels window for special effect. Christ i s visualized barely clothed and bare-legged instead of being majestic as one would expect in his endorse Coming, wearing only a long strip of cloth across his loins in a manner in order to reveal the appalls of his crucifixion the puncture wounds on his hands and feet where the nails were driven and the wound on his side where the spear was thrust. These not only emphasize his passion as well but also resonates images of his resurrection, proving once and for all that he had conquered death and has redeemed mankind from the wages of sin and thereby emphasizing his undisputed position as the ultimate judge of mankind (Ruehring).Despite the rather modest image of Christ, Michelangelo still managed to evoke a powerful image of Jesus as final judgment is being carried out without fear or reservation in order to justly and ultimately doctor who deserves to be punished and committed to hell. Michelangelo depicted Christ in such a way to depict the righteous anger of promptness and f irmness in passing judgment towards the individual, further reminding one of the fate that awaits when that time really comes. The painting also depicts the Blessed Virgin Mary seated beside Christ. Mary is regarded by Catholics as a great intercessor for anyone seeking solace or succor in propagation of trouble.In this particular case, she appears to be downcast as her head appears to turn away as a sign of resignation which implies that she could no longer intercede for anyone at this point in time and can only be a spectator witnessing the judgment of mankind (Michelangelo Ruehring). Minos At the lower right-hand corner of The Last Judgment is Minos, whom Michelangelo depicts as the king of hell instead of Satan. It can be inferred here that Michelangelo employ artistic license in using a different character to be the ruler of hell and he drew his inspiration from Dantes work Inferno where Minos is depicted as the king of hell (Alighieri 23,75).He is shown with a snake in the g rass wound tightly around him, symbolizing the circle of hell. Michelangelos sensible depiction of Minos also served for him as a stinging caricature against his enemy Biagio da Cesena, then the Popes chamberlain, as a way of getting back at him for saying his painting was not worthy to adorn the walls of the Vatican despite the commission from the Pope. Michelangelos spite was very evident as he tried to depict Minos in the most hideous way possible complete with asss ears and a serpent striking his genitalia as a form of revenge against his nemesis whom he could not physically harm owing to his stature in the Vatican (Ruehring). CharonMichelangelo borrowed another character from Dantes work and Greek mythology in Charon, the boatman who ferries the souls of the dead across the River Styx leading to Hades though in this case, it is hell. Physically, Charon is depicted hideously with inglorious skin, thick dark hair, pointed ears, bulging and glowing eyes, giving him a devil-like appearance, short of depicting him as an essential demon. He is depicted herding the darkly gaunt and tortured souls as they spill upon the shores of hell. Michelangelo has truly captured Charon as an agentive role of hell in this painting and seamlessly combining classical (Greek) mythology with Christianity to come up with a very smashed image (Barnes 108, 113). All in all, The Last Judgment can be truly be called a masterpiece by Michelangelo.He had done justice to the work and in a way, rendered great inspection and repair to the Church by blending horrors and beauty of condemnation and redemption, all these wonderfully captured in his painting. Works Cited Alighieri, Dante. Inferno. capital of the United Kingdom Smith, Elder and Company, 1865. Barnes, Bernadine. Michelangelos Last Judgment The Renaissance Response. Los Angeles University of California Press, 1998. Michelangelo. The Last Judgment. Sistine Chapel, Vatican City. Ruehring, Lauren Mitchell. Michelangelos Last Jud gment. 2010. How Stuff Works. 12 whitethorn 2010 http//entertainment. howstuffworks. com/arts/artwork/michelangelos-last-judgment6. htm. The New American Bible. Camden, New Jersey Catholic Publishers, Inc. , 1970.

The Role of in-Film Advertising in Promoting the Sales of a Brand Essay Example for Free

The Role of in-Film Advertising in Promoting the Sales of a Brand analyseABSTRACTIntroductionCinema gives a baronful environment in which to advertise. The hold creation shown well-nigh identifies the goat audience and take aways it very easy to schedule and buy advertise spots to match home run message to potential consumers. Better still, the audience is completely captive and in a receptive trunk of mind as they wait to be entertained. A well organized media plan based near around the snaps being shown roll in the hay be a highly impressive fashion of communicating grunge messages to a exiting audience. In-film publicize is very much alive and kicking.Hence we have formulated the spare-time activity hypothesisIn-film advertising helps in promoting the sales of the mark offs.MethodsThe first system acting apply was a Quantitative enquiry Survey. The sample size was 100 people aged between 16-45 years. The locations selected for the harbor were Andheri, Malad, Bandra, Dadar, MatungaThe second demeanor used was a Qualitative Research Method, wherein, we segregated the people if their responses indicated that In-film advertising didnt affect their choices of buying carrys. The interrogatorys asked were in order to determine the reason undersurface this attitude.FindingsOur rememberings clearly indicate a very high office of the achievement of In-film Advertising. But also, a number of people also responded by saying that In-film advertising was a gimmick and they werent affected by it.ConclusionOn the basis of these findings, we can safely leave off that our Hypothesis has been proved right, i.e. In-film advertising helps in promoting the sales of the tags.INTRODUCTIONProduct placements in films help a lot, as coherent as they are woven into the story intricately and are non dependable a random appearance in a song sequence. In-film advertising is akin to gambling. If the film becomes a superhit, the label is saved. B ut, if the film flops, the brand takes a heavy dent. One bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the profit of the top dog of intersection has to be woven properly into the record book. The placement should be a natural fit and shouldnt be unnatural. The best mode to deliver the message is to catch the customer off-guard, when their rational defenses are down. The best way to do so is to use the emotional gate rather than the rational gate. The rational gate scrutinises the advantages, benefits, features and seeks pry for m nonpareily the emotional gate is all some trust, love, identification and belief and in India, the films operate at the emotional level of an individual.In-film advertising heavily depends on the popularity of particular films, the actors starring in them and their credibility. The strategy of placing both(prenominal) selected brands in films, gives them an additional mark eting push, level(p) though the stars featuring them may non be directly endorsing these brands.The respondents of the survey that we conducted, mentioned that the brand has to have a certain character in the film, combined with certain attributes and should not right be a stagnant prop. In the movie Corporate, by Madhur Bhandarkar, the costumes were visibly sponsored by aloneen Solly, thus free the brand certain leverage and creates positive brand awareness among the audience. In-film branding may be one more paying alternative of marketing.Once the brand gets find through the films it gets a status quo by itself. In-film advertising is a rather economical medium of advertising, compared to some other costlier mediums. Brands have realised that movies are a great way to reach out to an audience which is captive for a few hours. Brand managers immediately realise that a movie finds traction across different platforms apart from cinema theatres, such as DTH, entertainment cha nnels on TV and home video. So the brand continues to gain exposure even after a movie is released in the theatres.Thus, the high cost of conventional media, accompanied by the exploitation clutter, has made advertising an exciting and viable luck for advertiser.LITERATURERESEARCH DESIGNThe question picture technique used is the hyposthesis-testing research studies.As we wanted to study the relationship between the two variables used in the hypothesis, one being (influence) of in-film advertising and second (its effect) on advancement of sales of the brand.TITLERole of In-film advertising in promoting the sales of the brands.RESEARCH QUESTIONSRESEARCH PROBLEMThe past four to five years has seen an large increase, in the use of in-film advertising. Movies such as delhi 6, dhoom 1, Don, Aisha , Tees Maar khan etc have visibly made the use of in-film advertising. No matter if the movie belongs to a big banner or a small banner, whether it is a thumbs up or a super flop, companies have vigorously used this technique, to advertisetheir brands and thus increase their visibleness. The question arises as to what makes them invest crores of their funds into this field, is it actually aid them to promote sales? Has it in accompaniment helping to build up a brand image? And also, if ever it is not converting the prospective customers into customers, what is the reason dirty dog its failure?RESEARCH OBJECTIVESThe objectives of conducting the research are as follows1. To find out whether people k instantly what in film advertising is?2. To find out whether the viewers are able to recall the brands being showcased in the movie?3. To find out whether it is increasing the visibility of the brand?4. To find out whether it is creating brand awareness?5. To find out whether it is influencing their buying pattern?6. To find out whether it is actually helping in promoting the sales of the brand?SIGNIFICANCE OF THE RESEARCHIn film advertising is not much talked about as w hen compared to other genres of advertising. This itself gives worth to research to be conducted in this area. Indian companies and marketers are now recognizing the importance, power and relevance of new media like internet and movies. Bollywood has been a part of popular culture and therefore, Hindi film trends, popular dialogues, characters, celebrities have always found place in advertisements. With increase in competition and media clutter, now brands are thinking of in-film placements and marketers are trying to place their brands in filmsIn film advertising is not a very old phenomenon, it started with the movie TAAL, wherein coca cola was sublimely advertised. It is from so that the trend of showcasing brands in films was born. Research in this sector will help us to have a better perceptiveness ,of , as to how, this technique works well for the brand, why it encourages the companies to advertise their brands with big banners, whether it gives the brands, much needed visib ility and lastly if its helping in promoting sales of the brands. Research conducted on this particular notion, will help in forming a concrete belief and also will be an answer to all our research objectives.methodological analysisWe have made use of both qualitative as well as quantitative method to conduct the survey.QUALITATIVE METHODIn this method, after conducting the survey we segregated the people wherein in-film advertising didnt affect their buying pattern.We verbally asked them few questions to find out the reason rear end them not get influenced. Following are the questions asked to them-Q1. What according to you is the reason behind in-film advertising not being effective?Q2. why do you personally dont believe in it?Q3. What stops you from buying the ingatherings showcased in the movies? quantifiable METHODQuantitative Research quantifies the data and generalizes the results from the sample to the population. Since, we wanted to know to what extentin-film advertisin g helps in promoting the sales of the brand, to what extent it influences the customers to buy the featured products in the movie.We conducted a face-to-face interview.Sample Size- We interviewed 100 people.demographic Profile Age between 16 to 45 Both the sexes SEC A, SEC B,SEC C better residents of Metropolitan Cities Residential urban areas Location Andheri, Malad, Bandra, Dadar, MatungaPsychographic Profile Open minded and receptive to new ideas concerned and observant Mainly movie-buffs expressionable and trendy, out-going and social in nature.METHOD (TYPES)Primarily, we have made use of questionnaire method wherein other methods used are as follows1. Structured data collection-We have made use of coordinate data collection, wherein we have made use of structured disguised.The reason behind making use of this method is that we did not want to disclose the objective of the survey been conducted because then there was a risk of getting biased vistas.2. Method of Summated Rat ingsThe Likert ScaleAn extremely popular means for measuring attitudes. Respondents indicate their own attitudes by checking how strongly they reserve or dis keep back with statements. We have made use of this rating method in our questionnaire where- in, we place a statement, i.e. In-film advertising influences you to buy the brand promoted in the movie.Response alternatives were strongly agree, agree, uncertain, disagree, and strongly disagree.To analyze this scale, each response category was assigned a numerical value. The values that we assigned were, Strongly Agree=1, through Strongly Disagree=5 try DESIGNNon-probability techniquesA non-probability take technique that attempts to obtain a sample of convenient elements. The selection of taste units is left primarily to the interviewer. under this, we have made use of convenience sampling.Convenience Sampling Under this, we have targeted- Students, mall and movie goers, people on the street, Fashionable and trendy, out-going and social in nature.The reason behind development this method is that it is least expensive and least time consuming of all sampling techniques. The sampling units are accessible, easy to measure and co-operative.HYPOTHESIS-ALTERNATIVE STATEMENT-In-film advertising helps in promoting the sales of the brands.NULL STATEMENT-In-film advertising does not help in promoting the sales of the brands.FINDINGSGRAPHICAL REPRESENTATIONSFINDINGS OBSERVATION (ANALYSIS)The questionnaires that we gave to the sample audience included the above-mentioned questions. aft(prenominal) analyzing their responses to all these questions, we have been able to get a gist of their attitudes toward In-film advertising.Firstly, it was very master(prenominal) for us, as researchers, to forecast only those people who watch movies regularly in order to conduct our research further.According to our findings, 87% of the respondents watch movies regularly and are movie-buffs and only 13% of the respondents watch movies occasionally.Secondly, since our hypothesis is based on In-film advertising, it was important for us to know whether the respondents were aware of this phenomenon. Therefore, 66% of the respondents were aware of what In-film advertising is and 34% of the respondents were unaware of this term.Further, it was noticed that even though, they were unaware of this term they knew the meaning of it, but were not familiar with the term which can be analyzed further in the survey.In order to know whether the respondents were able to recall both movies exploitation this phenomenon, we asked the following questionQ. Out of the following movies, which of them do you remember using In-film advertising? Koi Mil Gaya Fashion Don Dhoom 1 Aisha Golmaal 3 backwash Up Sid Delhi 6 Chak De BaghbanIn this question, we used help-recall method. We gave the respondents a incline of movies where in, In-film advertising is been used.Dhoom 1 was the highest recalled movie with 90%, followed by Koi M il Gaya with 82% of the respondents recalling the movie.74% of the respondents could recall In-film advertising being used in Chak De followed by 56% of the respondents for Baghban, 46% of the respondents for Delhi 6, 45 % respondents for Wake Up Sid, 40% respondents for Fashion, 23% of the respondents for Don and 15% of the respondents for Golmaal 3.Further, we wanted to know, whether the respondents could recollect the brand being promoted in the movie. Hence, with the help of aided recall method we asked the following question. Wherein, they had to match the brand that was being promoted in the movie.Q4. Do you remember the brand promoted in the following movies?( Match them accordingly) Koi Mil Gaya Reebok Fashion Motorola Phone Don Facebook Dhoom Loreal Aisha Sunsilk Golmaal 3 Bournvita Wake Up Sid TATA Tea Delhi 6 Suzuki Hayabuza Chak De Nikon Baghban TAG HeurIt was observed that, even the people who couldnt recollect a particular brand being placed and promoted in a movie, co uld recollect it with the aided recall method.Therefore, 97% of the respondents could successfully recollect Suzuki Hayabuza being promoted in the movie. 88% of the respondents could recollect bournvita being promoted in Koi Mil gaya.Similarly, 79% of the respondents could recollect the same for Baghban followed by 78% of the respondents for the movie Aisha.75% of the respondents for Fashion, 72% of the respondents for Chak De,69% of the respondents for Delhi 6, 60% of the respondents for Wake Up Sid, 40% of the respondents for Golmaal 3, and lastly 28% of the respondents for Don.Further, we discovered that 34% of the respondents agree that in-film advertising influences them to buy the brand promoted in the movie.On the other hand, 30% of the respondents have a neutral response on the same. 16% of the respondents agree that the brand promoted in the movies influences them to buy it. 12 % of the respondents strongly disagree with it and 8% of the respondents plainly disagree with it . raze though, respondents were able to recall the brands being promoted in the movie, did they actually buy the product? Has the brand recall helped in converting it to action i.e. buying?Our next objective was to find this.To this we found out, 64% of the respondents have actually bought a particular brand after it being promoted in a movie. On the other hand, 36% of the respondents oasist bought it.Our next objective was to gauge the perception about the respondents on in-film advertising.To this, 27% of the respondents felt that promotion of the brand is the sole reason behind it being showcased in the movie. 13% of the respondents said, visibility is the criteria behind it and 60% of the respondents felt both promotion and visibility go hand-in-hand and that is the joint reason behind the brands being showcased in the movies.76% of the respondents agreed that their perception has changed about a brand after it being placed in a particular movie. But, 24% of the respondents sai d it didnt affect them.If an actor uses a particular brand in a movie it by all odds makes an impact on 63% of the respondents and to an extent influences them to buy that brand. But, it definitely doesnt affect the rest 37% of the respondents.Q.10 According to you, since when has in-film advertising come into vogue?We asked few questions to 36% of the respondents who didnt get influenced to buy the product placed in the movie in order to find out the reason behind it. The response and the analysis for the same is as follows-Q1. What according to you is the reason behind In-film advertising not being effective?Products already have an identity created and communicated to the masses. Endorsing might ensure a few more sachets/packets/bottles moving out of the stacked racks but it isnt like a beeline or an exodus for the product in question. Inculcating a brand in the backdrop and using it in the scriptdoes not necessarily ensure cash registers ringing, it only makes a presence felt a nd then a surrogate mental association of the brand with the film/scene is involved. It might help, but it is very marginal, and in movies it particularly looks odd. If it is a cell phone or some a similar product then it is still alright.The movies showing products such as washing powder, bikes which doesnt make sense. By highlighting such brands or promoting the brands for the audience, surely confuses them as to what it is really meant for?It is done very well in Hollywood movies, where people will not be able to find out that they have deliberately put up a particular product. But in Indian movies, it deliberately promotes it and it does not augment well, and it is bad for movies also.A product placement in the movie should be in such a way that it has its own value or importance. nearly of the times, the brand does not gain much from its promotion or any hike in its revenue generation. And what finally matters to the company is its revenue. So, in-film advertising in this way for few respondents has been ineffective. Q2. why do you personally dont believe in it?Q3. What stops you from buying the products showcased in the movies?Most of the respondents personally dont believe in it mainly because they are brand-loyalists. It does not matter to them who is endorsing which brand or which brand is being showcased in the movies.Some of them are not satisfied the way the product is been placed in the movie. Also they feel, 30-60 seconds of brand placement in the movie is not sufficient for them to influence whether they want to buy it or not.Apart from that, this section of the respondents, do not watch movies thatoften so it automatically fails in influencing them which in return, doesnt compel them to believe in it.Thus, we had a mixed finding. nonetheless though majority of the respondents agree with our hypothesis, they are few section of the respondents who have a different opinion and thus, they dont agree with our hypothesis.CONCLUSIONAfter a detailed study of the responses true from the research survey, our hypothesis proved to be true. A thumping majority of the respondents supported our hypothesis. Hence, In-film advertising does play a major role in promoting the sales of the brand.With this we can also conclude that in-film advertising is an effective shot to promote brands because it converts into sales and increases the visibility of the brand. In-film advertising is also a major advertising tool because it helps to patronise the brand with a celebrity, which otherwise is a very expensive option to consider. There are other advantages of in-film advertising. One gets stars to represent their brands, at a fraction of the costs. Moreover, films transcend geography, class and culture barriers, giving an opportunity for national and even international level branding. It also facilitates a clutter-free environment. Most importantly, films cannot be surfed, zipped or muted, opposed TV and internet. The advertisement catches people in a receptive mood and can be target specific.In-film advertising also helps in creating a favorable image about the brand from the consumers smudge of view, as the brand is being showcased in a anicteric and entertaining environment. After carefully analyzing the responses received from the respondents, we also conclude that In-film advertising results in greater recall value as well as higher visibility, which helps the consumer to connect with the brand even more. The future of film branding is clearly on innovation.In this research we also analyzed that advertisements placed in films work well as the ads are placed according to the nature and background of the scene in the film which generate a very healthy background for the advertisement which in turn results into higher acceptability of that brand. while brand communication can be brought in to a film, it should be used in a selective and judicious manner and there should not be an overdose of the brand and its comm unication otherwise, it would become boring, moving to a point of ridicule and seem laboured. It should be used like a pinch of salt.For example, the bike- Suzuki Hayabusa used in Dhoom has disposed(p) the highest visibility for the brand as the brand was actually being used in the film by a well known celebrity like John Abraham thus in a way, promoted. such(prenominal) advertisements help the audience to connect with the brand along with reality. Brands get colored by the character using them and the context in which they are shown in a movie. For example, if a villain were shown wearing a Swatch watch, the brand would get visibility but perhaps not a positive mindshare.We also learnt that advertising in films helps the marketers to target their audiences, demographically as well as psychographically. Visibility of the brand in the films becomes like a long TV commercial for the audiences. Depending on the content of the film and its story line, a sketch of the profile of judge viewers of the film can be prepared and then those brands could be approached that could appeal to the targeted viewers. Most advertising professionals vouch for the fact that films, by virtue of being quite engaging, are one of the cost effective and effective mediums for advertising. Apart from monetary benefit to the take of the film from the brand owners, the commercial ads of these products promote the film throughout. One of the best examples is that of the recent film Fashion which had six prestigious brand placements clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics.The production team earned Rs 8.5 crores from in-film advertisement alone, out of its total investment of 22 crores. Another example is the way Van Huesen advertisements promoted Ghajini, not only benefited the brand but, the personal image of Aamir Khan enhanced the trust for the brand. In the film,Aamirs character was of a business tycoon, which added to the value of the brand Van Huesen, depicting success. The strategy of placing some selected brands in films, gives them an additional marketing push, even though the stars featuring them may not be directly endorsing these brands. Movies can alter brands to engage with different audiences and let consumers shake hands with the product.Given that cinema holds its audience captive, it is possible to make a products relatability quotient even more relevant and meaningful to the audience. Such a hint when embedded in a storyline delivers unrivalled relatability. Further, an audience can be almost forced to sit up and take notice of a particular product attribute and see it in a new light. The recently-released, Aisha had a tie-up with Dior the need being the lead heroine was portrayed as an elect damsel. It was a clever and convincing depiction to etch out the heroines character.In-film branding in fact helps to reduce publicity budgets of films by a minimum of 15 per cent. The low shelf lif e of movies has dismiss down theatrical collections it has opened another window of revenue in the form of brand associations or in-film placements. Brands expect high visibility not only from theatres, but also when the film is shown on TV.A large majority of the respondents managed to have a high sense of recall to brands being advertised in particular films. In fact, many of the respondents enlightened us about many more examples of In-film Advertising. This shows the high success rate of In-film Advertising. All the objectives of our research, mentioned in the earlier section, have been achieved and thus, it can be called a successful research. All the findings just indicate that our Hypothesis has been proved right and hence, is valid.Therefore, In-film advertising helps in promoting the sales of the brands.