Apple company Essay Example | Topics and Well Written Essays - 1500 words

Apple company - Essay Example Conclusively, in the current fiscal year of 2010, the company was recorded to earn its all time highest profit of $15.68 billion, certainly as a result of its efficient strategic choices (Apple, 2010). An appropriate strategic alliance is undoubtedly a crucial tool to determine the success of a company. Thus, the paper in its further discussion shall emphasise on the strategies adapted by the company and their competency level in comparison to the major competitors Apple Inc. at present is ranked first in the computer manufacturing industry, with an over all score of 7.95 in the international market. To secure the company in this position the management had to adapt numerous strategies, tactics and operational measures. For instance, the innovation strategy, the expansion strategy, the financial strategy, and many other strategies have continuously implemented by the company to achieve the position it is holding in the global industry (Tkaczyk, 2010). The company has been known in the market to bring up continuous innovations and creations to develop its competency. The history of Apple Inc. is stuffed with many such creations of new products and developments of the old ones to bring about revolution in the global technology industry. Even in the current year the company is not without its technological creation. For instance, the company adapted a strategy in the current year to diversify its marketing product from merely PC based to non-PC based items. It was in this respect that the company launched the iPad after the impressive success of iPods and iPhones (Yoffie & Kim, 2010). As strategies mean the planning and decision taking for the betterment of the company, tactic refers to the clever implementation of the planning. It is important due to a certain reason that a strategic plan is only going to be successful if it is applied in the correct form at